The winners introduced from April 13 are as follows:
Everyone's Knowledge Category
Dreams and ideas to make the world a better place.
- Kaori Nishii NEWRON inc Mulberry leaf tea "TEA & EAT" developed by a pharmacist
- Mao Matsuda Pasona Inc. Well-being with Horses and People
Incubation Category
Plans and pitches for those looking to start a business.
- Kaede Iwasawa Senshu university Creating a New Way of Job Hunting
- Junki Kitamura Exer Japan,inc. "Re:Shape" to eliminate pain as you work
- Hiroko Saitoh ROOTS SPIRAL Inc. HAKKO CAREER: Savoring Life's Fluctuations to Enrich
- Shinichiro Sasaki Sushify Starting with Spices, Everyday Eating Health
- Ayano Sato Moshimo Meal – Not Just Emergency Food, But a Way of Thinking
- Kentaro Saho Motivate inc Live-in, broaden your work horizons.
- Mizuki Tawa I&Company.Inc Oral Health Theme Park
- Jinshi Watanabe yuppa Inc. Healthy Fast food "yuppa"
Acceleration Category
Start-ups looking to increase their scale.
- Susumu Mori M Co., Ltd. Making Awaji Island an ideal area for dementia prevention
- Hitoshi Kusano PharmaBio Corporation Awaji Island as a base for regenerative medicine tourism and regenerative medicine
- Takashi Onuki KOKYU PROJECT Breath as the Foundation of Well-Being
- Toshiki Matsuoka Beef Sommelier K.K. Adding value to Japan's branded beef and expanding to the world
- Hidenori Takeshita TOYMEDICAL Ltd. Our salt offset technology balances delicious taste and health
- Tsubasa Sugai Spicecube.inc Making agriculture a reality anywhere in the world
- Naoko Kita Joconne Inc. Napkins and information for all women
- Kenya Tamura Eukarya Inc. Umimachi Scheme Establishment Initiative
Application Guidelines
Application Themes
To realize a society of well-being where everyone can live healthily and happily, we are accepting ideas and business plans for designing future society and making the world a better place. Entries should also be based on one of the three themes, "Body", "Mind" or "Bonds".
*Applications can consist of physical objects or sculpture, drawings/illustrations, or written proposals; any format is OK.
*Please attach and submit your file (image files of physical media) in the application form.
*When applying as a team or corporation, please write your team (corporation) name as well as the representative's contact information.
<Application themes (example)>
- Body Exercise/fitness, diet and nutrition, improving sleep quality, future medical technology, truly healthy food/drinks, health care, rehabilitation and regeneration, health management, healthy habits, something good for the Earth's environment (water, soil/microorganisms, forests, etc.), etc.
- Mind Art/music/culture, entertainment, sports, education/learning, mental health care, community support, etc.
- Bonds Interpersonal relationships, communication, isolation/loneliness remedies, connecting through digital society (social media, etc.), intergenerational exchange, local community bonds, diversity and inclusion, social welfare/support, etc.
Application Categories
- Everyone's Knowledge Category: Dreams and ideas to make the world a better place.
(※Ideas must be able to become a business)
- Incubation Category: Plans and pitches for those looking to start a business.
- Acceleration Category: Start-ups looking to increase their scale.
Who can apply
Everyone, regardless of race, gender or nationality (Applications can be submitted as an individual, team, or corporation)
*Anyone can enter, from children to the elderly, as well as start-up companies or new businesses, small business owners from large corporations.
Application Deadline
February 10th, 2025 (Monday)
-
Acceptance of applications has been closed. We received many applications. Thank you very much.
- Final Judging/Awarding:Mid-March (Estimate, subject to change)
Prizes
<1> Participation in the PASONA NATUREVERSE Expo Incubation Program.
<2> Your idea exhibited at Pasona Group's PASONA NATUREVERSE pavilion.
<3> Support for future enterprising and scaling up, implementation on Awaji Island, funding opportunities.
To be determined after the contest and final judging.
Organizers
Organization / Operations |
Everyone's Expo Idea Contest Executive Committee |
Suporters |
Ministry of Economy, Trade and Industry / Japan Association for the 2025 World Exposition / Yomiuri Shimbun / Yomiuri Telecasting Corporation / Kobe Chamber of Commerce and Industry / Awaji City / Awaji City Chamber of Commerce and Industry / Osaka Innovation Hub / ANCHOR KOBE |
Planning Management |
Pasona Group inc. |
About Pasona Group Pavilion "PASONANATUREVERSE"
Pasona Group Pavilion

With the concept of "Thank You for Life," we welcome Yoshiki Sawa (Professor Emeritus, Osaka University / Director, Osaka Police Hospital), a pioneer in regenerative medicine using iPS cells, as Executive Producer, presenting exhibitions under the theme of "Body, Mind, and Connection."
For the latest information on "PASONANATUREVERSE," please visit the official website: Search "Pasona Kansai Expo"